Box Office USA: Popular Series Again Failed

The black series of the continuation of the once-popular movies is in full swing. The “Men in Black: International” and “Shaft” joined “Godzilla II”, “Dark Phoenix” and “The Secret Life of Domestic Animals 2” this week. The cumulative weakness of the June prime minister meant that approximately 130 million dollars were left in cinemas. Since 1999, when for the first time during the 24th weekend the limit of 100 million dollars was exceeded, only three times the inflows were lower (in 1999, in 2000 and in 2003).

The number one was the show Sony “Men in Black: International”. But the studio has no reasons to be satisfied. The receipts after three days amount to only 28.5 million dollars. All three previous parts were scooped in over 50 million dollars. The fall is therefore dramatic.

Fortunately for the studio abroad, he saves this movie and eventually it may turn out that “Men in Black: International” will bring profits. It will be possible thanks to the sharp cutting of costs. The latest edition of the cycle cost $ 94 million (Sony claims that 110 million), while the third part over 220 million.

The second big premiere of the week is also disappointing. “Shaft” was supposed to attract African-American audiences to the cinemas. It did not happen. The image for good morning earned only 8.3 million dollars. It is difficult to even compare to the result of “Shaft” from 2000, although Samuel L. Jackson appeared in both. That film opened with USD 21.7 million, which after taking inflation into account gives USD 36.3 million.

Fortunately for the studio and in this case, the rest of the world saved the film. More specifically, Netflix, which bought international distribution rights for 22 million dollars. Given that the production budget was $ 35 million, Warner’s losses will be minimal, and with luck, the label may even make a profit.

The comedy “Late Night” went on a wide distribution, and once again it turned out that the fantastic results in the limited distribution (the second best average of cinema receipts this year) do not translate into ticket sales throughout the country. Amazon has traveled heavily in this movie. The Sundance Studio so much believed in the commercial potential of the title that it bought it for 13 million dollars and spent another 35 million on its promotion. Meanwhile, the first weekend in a wide distribution brought in receipts of 5.1 million dollars. It is already the third highest grossing film that premiered this year at Sundance. Amazon hoped, however, that “Late Night” will sell like “I love you so much”, which managed to earn 3.6 million dollars.

Top 10 of last released movies and their earnings in the first week.

Men in Black: International $28,5

The Secret Life of Pets 2 $23,8

Aladdin $16,7

X-Men: Dark Phoenix $9,0

Rocketman $8,8

Shaft $8,3

Godzilla II: King of the Monsters $8,1

John Wick 3 $6,1

Late Night $5,1

Ma $3,6


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