It seems that the topic of e-cigarettes will stay with us for longer, because there are new reports regularly on this topic. These stimulants are becoming more and more controversial from year to year slick tricks. And for good reason.
We just wrote about the first confirmed death of electronic cigarettes, some time ago we published studies showing that e-liquids have a destructive effect on blood vessel cells, even if they do not contain nicotine, and a moment later San Francisco was the first in the world to ban e-cigarettes and this despite the fact that it is here that one of the largest national concerns dealing with their production is located, i.e. Juul.
And now it turns out that the latter will have more problems, because his activity has just come under the magnifying glass of the Federal Trade Commission (FTC), and all by suspicion of deceptive advertising practices directed at the teenage audience. And since recently the share of young people in the e-cigarette market is constantly growing, because those are advertised as a healthier alternative to traditional cigarettes and are more socially accepted, the relevant services are highly sensitive to this.
Juul, however, assures that none of his marketing campaigns are aimed at attracting teenagers and reminds of his actions that are aimed at reducing smoking among minors – last year, for example, he announced plans to use Bluetooth to create special geoplot around schools that would prevent the use of e-cigarettes in these areas. However, it seems that the Federal Trade Commission is not satisfied with the company’s activities to date and has decided to conduct a special investigation focused on the company’s advertising practices.
The FTC believes that Juul may be involved in deceptive marketing practices by targeting sales to young people, intentionally hiring influencers to promote their products. Juul claims that the paid influencer program has never been formalized, and its scale was small and its life span very short. More specifically, the company ensures that it has paid less than $ 10,000 less than 10 adults (over 30) for promoting its products. In addition, the company adds that it fully cooperates with any government agency and complies with regulations, but it is not yet known whether the FTC will consider these assurances sufficient.